rhetorical analysis: The purpose of this website is to sell subscriptions of the magazine to women and to keep women up on the newest trends in fashion, style, health, life, and most importantly love. The target audience I feel are women between the ages of 18 and 29, however I feel that a younger audience aslo reads this magazine as do some women over the age of 30. However, that tends to be the age group in which women are most likely searching for men and for tips on how and what to do to get said man. The main headline, which I’m sure change include beauty tips on how to get rid of acne, how to tell if your man is in love, karma sutra tips, and women’s diaries about losing their virginity. All of these point to women finding the right man and keeping him. The image of this magazine is that of a sex magazine for women and it is telling its readers when they are finished to go out and find a man using their fun and fearless tips.
design element analysis:
1. Emphasis – there is a huge emphasis on color in this page. They emphasize pink and contrast it with black and the white background of the website itself. Cosmopolitan is in bold face across the top, and it is very easy for the readers to pick out as are all of the side headings such as sex/love that will take you deeper into the website. Cosmo’s magazine is known for being littered with ads and this website emphasizes that they are just as ad friendly online. There are ads everywhere and it sort of takes away from the main purpose of the page. However, it is clear that they are emphasized and I’m assuming the main reason is the sponsorship these ads provide them. There is also an emphasis on skin, every picture on this page seems to have a women naked, half naked, or getting naked- most likely sending a serious message to its readers.
2. Contrast– The white and black of the page do a really nice job of contrasting each other as the white takes up the background and most of the left side and as the black seems to hold important stories/videos on the right hand side along with taking up any bold faced and important words on the page. Pink comes into the mix to illustrate that something is more important than anything else (such as the title and the numbers going down the screen). The simple color scheme helps the reader stay focused on the articles at hand and makes it really easy to switch from one article to the next, not to mention the sub-headings which are easy to locate and navigate through. Despite the ads taking away from the material, the contrasting colors seem to brighten up the information on the page and make it easier for the reader to find.
3. Balance – there are ads and videos everywhere and yet this page still seems balanced. Despite all the clutter, this page works. It balances itself perfectly by keeping each picture and ad secluded to its own area, but they all are fairly equal in size and thus nothing distracts you so much that you can’t take in everything that the page has to offer. The pink at the top of the page filters down the middle in the form of the numbers and then it takes you right into more pink and a way to subscribe to the magazine (probably beginning to be more of an example of flow). But still the colors are balance, the videos and images are balance, and they work with the advertisements. Which is all very surprising from such a cluttered web page.
4. Alignment– all the subheadings on this page are aligned. They are all in a bold black typeface with a pink backs dividing them, and when you click on them they take you to even more subheadings that all form to fit back into the subheading from which they came and they all work to together to keep you focused on them and not the rest of the page. They are all aligned (even the ones that may have a loner listing). All the pictures throughout the page that link to certain videos and to other parts of the website are also aligned and work with balance to make this a unified webpage, which once again may be cluttered but works.
5. Repetition– this page not only repeats images and videos, but that’s pretty much all it is. The links to these images and videos are relatively the same size once you get past the main one at the top. The subheadings are all repeated in their black bold faced text and the pink backslash that was place in the middle, and they work flawlessly together to make the reader focus on them and know that it is through these subheading that you will be able to navigate the page. They also seem to repeat the word sex a lot. This is most likely there attempt to let the reader know that this is a sex magazine for women and if you aren’t looking for that you should probably look elsewhere.
6. Flow– As stated in the balance section the heading of the page works with pink to flow into another important section concerning gossip and tips which then flows into a way to subscribe to the magazine. This is the best example of flow on the page, because following that they ask you a question that you have to first subscribe to answer. It’s a fluffy question but still some part of me wishes I could answer it. The flow of all this is perfectly executed because the it tells you the name of the website and through the color of that website it slowly pushes you down through the gossip (the most interesting stuff at the time) and into a way to subscribe to the magazine and have 15 issues delivered to your home. It then keeps you around by making sure you see a question that only members can answer, thus completing the flow from top to bottom and causing readers to not only stay on the page but to purchase a subscription.
7. Images– they clutter the page and work to show the reader what they could have if they read this magazine (most people know that they could never have this, but the point of all these women in sexy positions with hot guys is to draw them into subscribing in hopes that they will want to learn more from this fluffy magazine that offers no real insight or help).
I feel like I did a pretty good job of explaining the purpose for all of these design elements within my explanation of where they could be found on the page, though I will say the two most effective design elements seem to be flow and images as they work interchangeably to cause the reder to subscribe to the magazine and to stay on the page and although the page itself is balanced, it would look a lot better if they got rid of some of the clutter. Then again, their magazine is cluttered so I would expect nothing less from their web page.
This website uses a lot of ads both for other companies and their own. They don’t really have much to cite as most of it is either hearsay or from polls they have done and questions they have asked. The ads can honestly get pretty annoying, but then I’m a guy so I’m not really worried about Maybelline. Like I’ve said before the ads surprisingly fit into the page, they just get kind of annoying but for a girl who is looking for beauty products from Maybelline, maybe it has a much greater effect on them and causing them to buy a subscription. Regardless, the point of the sight is to get the reader to buy a subscription and it seems like they are doing a pretty good job of suckering girls into buying their magazines.