Rhetorical Analysis – The point of this ad is to get people to buy coca-cola, more specifically a weird brand of diet cola (Coca-Coal Light). Obviously the ad is aimed more towards older people and people that are watching their weight. People that are worried about their sugar intake as all kids want is sugared soda. I’m not sure who the person on the bottle is, but I’m sure he is more of an incentive for people that know him to buy this product. This bottle seems like a speciality bottle, and thus I feel that people that collect soda bottles, beer bottles, etc. would also be interested in buying this product.
Rhetorical Design – The design element illustrated in this advertisement is contrast. The white of the bottle and the black of the words and the image contrast each other perfectly to grab the audiences attention. The different color of the word “light” is also there but it is so subtle that it does not deter from the perfect color contrasting of the white and the black. The shadow running from the top left to the bottom also works with the color of the bottle as the shadow is black, and the bottle is white and as the light reflects on the bottle the eyes focus in on the dark “Coca-Cola” within the bright white part of the image.