Rhetorical Analysis – The purpose of this ad is to get the audience to buy shoes. The audience is anyone looking for shoes. However, a more specific audience would be someone who plays basketball and is looking for shoes. These are obviously basketball shoes, and though other people could buy them they are intended for basketball players. I think this is a very effective image because of how eye catching the shoes are, and how they seem to dissolve into the Nike symbol at the top. The ad is prompting the reader to buy a pair of shoes.
Design Analysis – the design element illustrated in this image is balance. The shoes present a symmetrically balanced layout as the shoes may hold more visual weight at the bottom, but they still hold mirrored from top to bottom in the solid part at the bottom and the disintegration of the top. The check marks and the Nike symbols on the shoes also mirror each other, as do the placement of the shows. Everything in this picture is balanced. Even the Nike symbol in the top corner is balanced with the checkmark. All of this works to draw the attention of the audience. The shoes are very eye catching, and the balance this ad creates helps to draw in an audience.