Rhetorical Analysis: The purpose of this add is to get anyone who exercises, is getting into exercising, or is looking for a comfortable undershirt to buy under armor. They are using a famous athlete to illustrate the pros wear and now so can you. The image is prompting the reader to buy under armor. I can tell that this is the purpose of this image, because you basically only use under armor to work out, it is very comfortable, but it is also very expensive. Most readers can deduce that because a pro is wearing it, it most likely costs more than it should but others will see the pro wearing this and be tempted to buy it.
Rhetorical Design: It’s difficult for any of the ads we choose to not be considered an image, but in this case there is a photograph of a professional athlete. The design element within this image, is the image. The pro is working here to sell the under armor, and because he is a professional athlete, his photograph will be what helpt to sell this product to the audience. The image is clearly askin the consumer to view this ad and immediately go buy under armor.