Rhetorical Analysis: I seem to keep picking these advertisements that are in a foreign language. This is an advertisement for Franco Ricci – an Italian suit company. Being an Italian suit company the intended audience is obviously Italian men. There is no way for the audience to assume that, that is what this is for. However, based solely on the design element of repetition I’m interested in at least seeing what the company is. They explain who they are in the top left corner, but other than that there is no real way to tell, which to me is good marketing if your ad is enticing because you are going to want to see what it is for yourself, or if you already know, you may be more incline to visit one of their stores.
Design Analysis: This is definitely an example of repetition. Emphasis and the unity in the middle really stand out. Size and color is used to emphasize the visual hierarchy. There is unity throughout the advertisement, and every gestalt principle is exemplified. All the words are in close proximity to each other, they are all similar in shape and there is a continuation as the colors and shapes match each other throughout the ad. It is easy to tell the difference between the figure and the ground, and ultimately there is closure as it is easy to take in all of the forms on the page and it is a very stable ad. The purpose of repetition is to not confuse the audience while still remaining pleasing enough to the eye to pull them in and to illustrate the product enough to make sure it sticks in the audiences mind. This ad does all of these things, and despite not having a clue what it was for while looking though pictures, this is the one that drew me in.